Based in Sydney, Ashleigh Roberts PR offers strategic, proactive and affordable communication and PR services for startups, scaleups & technology companies targeting Australia and New Zealand.

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About 

Hi, I’m Ashleigh (or Ash when you get to know me), a senior strategic PR & communications consultant and Founder of Ashleigh Roberts PR. I work predominately with fast-growing and exciting startups, scaleups & tech companies, supporting businesses to grow across ANZ through comms & PR. 

Four years ago, after spending close to a decade in UK and Australian agencies, I decided to jump feet first into the world of freelance PR consulting with the intention to do great work for good humans. After all, life’s too short to work with a**holes …

Ashleigh Roberts PR has achieved a lot over the last four years. From advising on corporate strategies to launching new products, assisting with IPOs and working with brands that are passionate about making a difference... the work we do is varied but the results are not.

 Services

  • I work with clients to create bespoke strategies, based on their business objectives which target specific audiences and industries in order to help them grow and thrive.

  • I help clients craft and tell great stories, earning them coverage in media that matters most for their business.

  • I help increase the credibility & reputation of founders through strategic profiling that aligns to business objectives as well personal & professional goals.

  • Hopefully you never find yourself in the centre of a crisis, but if you do, I am on hand to quickly and effectively support your business, helping manage messaging, media and stakeholders.

  • Not only can I manage your social media account, I can also create and produce content that resonates with your audience too. And if you need it, I can even post it on your behalf.

  • From website copy to thought-leadership and opinion articles, I can help with your copywriting & ghost writing needs.

  • Do you have an event coming up and need support? Whether you’re launching a new product to the media, hosting a roundtable or attending an expo and require event management, or simply need some extra hands on deck, I can help.

  • As well as working directly with brands and businesses, I offer contract support to other marketing and PR agencies on an ad-hoc, project or longer-term basis.

Some past & present clients include

Testimonials

  • “Ash has been fantastic to work with! She has a bias for action whilst thinking strategically. She understood our (fairly complex) industry and business model very quickly. We had a limited time and so tight timelines to get some PR and she smashed it."

    Joanna Auburn, Co-Founder and CPO at Trace

  • “Ashleigh is a very dynamic and thoughtful PR consultant. She know the client needs and goals. She works hard to ensure the client get maximum benefit and exposure in every way. She is very thorough and detailed. Most importantly she operates "outside the box" way, and covers all angles. She has a very transparent style of communication and very deadline driven. She is super organised and keeps us on our toes in a good way. I would highly recommend her to any prospective clients. Thank you Ashleigh for all the help.

    Nikhil Daftary, Founder and Managing Director of Coral Healthcare and MOMENTS

  • “Ashleigh is a star! We engaged Ash near the beginning of 2021 to support efex with some ongoing PR. Unsure of exactly what we needed, she has been wonderful at helping to set a scope of work, including KPIs and goals that we were all comfortable with. She has a lovely manner, and a skill for bringing people with different objectives to a happy agreement. She also understands the scale-up/technology landscape well, and is well connected in this space. I can't recommend her more highly."

    Emma Levine, Marketing Manager at efex

  • “Ashleigh has helped us garner multiple pieces of earned media in the Australian and greater APAC region including broadcast media and podcasting. I've really enjoyed working with her and now consider her part of my global PR team, helping us with Australia-specific PR as well as extending news from our Global HQ into the local Australian market. Ashleigh is very easy to work with and always has a good gauge on what is going to work with the media, and she lays it all out for you in black and white. Very straightforward person to work with, methodical/professional in her approach, and great with communication all around. I recommend her without hesitation."

    Elias Terman, SVP Marketing at Orca Security

  • "We have been working with Ash for over 6 months and she has achieved amazing results for our clients. She has a thorough understanding of the media landscape, especially in the tech space. She has a wonderful personality and is great to work with. We love working with Ash and hope to continue to be able to do so! "

    Thy Biffin, Marketing Director at MODDi Agency

  • "Ashleigh and I worked together for a global health and wellness brand across ANZ. From a PR perspective, Ashleigh had her finger on the pulse and delivered consistent coverage, always planning ahead to maximise opportunities. She provided constructive and relevant feedback on various PR and media opportunities and was able to think on her feet, offering guidance on the go where required. She thought outside the box and was creative with her pitch ideas, working collaboratively with myself and the wider team to bring pieces to life. Ashleigh was a joy to work with. Myself and the wider international marketing team felt incredibly supported under her guidance and would definitely use her services again should the opportunity arise."

    Kelly Piez, Wellbeing Specialist and Health Coach

  • We have worked with Ash over the years and I would recommend her as someone who understands and achieves business results. She is also great to work with, which is what we are looking for in a partner.

    Nic Halley, Founder at Mindbox